Give Northern Victoria tourism a head start

Media statement

October 21, 2021

Tania Maxwell MP has encouraged the state government to give regional tourism a head-start by allowing Melbourne residents to book accommodation and to travel to the North East, Central Victoria, Murray, Mallee and Sunraysia from October 29.

The Derryn Hinch’s Justice Party Member for Northern Victoria put the request in a letter to Health Minister Martin Foley this week following representation from hospitality businesses hit hard by bushfire and COVID-19 lockdowns since January, last year.

“As a snapshot, the cumulative impact of the 2020 bushfires and pandemic restrictions that followed shortly afterwards is estimated by Tourism North East to have cost Wangaratta, Benalla, Indigo, Alpine, Towong, Mansfield, Murrindindi, alpine resorts and local communities at least $1.5 billion in the 16 months to June, this year, let alone the on-going cost of COVID restrictions since July,” Ms Maxwell said.

“Allowing Melbourne residents to travel and stay in our regions from October 29 – the Friday before what many enjoy as an extended weekend ahead of the Melbourne Cup – would give our tourism sector and many small hospitality and retail businesses a great head-start towards recovery.

“It would help them set out on the path towards rebuilding cashflow that’s so critically important in all our communities after 20 months of severely restricted business. 

“With Victoria’s population aged 16 and over today achieving 70 per cent double vaccination almost a week ahead of target, it seems reasonable to expect the 80pc target should be met ahead of November 5, the date forecast in Victoria’s road-map.

“Many accommodation providers in the regions, and especially in Victoria’s east, rely heavily on a mix of metropolitan markets, including Melbourne, Canberra and Sydney, and they stand to lose the advantage offered by the closest market if Melbourne people are unable to make bookings in regional communities for what is usually a boom weekend ahead of the Melbourne Cup.

“While I encourage everyone to stay COVID-safe, I hope Mr Foley and the Health Department will recognise the opportunity that strong vaccination uptake offers to make the weekend a winner for our regional communities and tourism businesses.”

Image: Concrete Playground 2018